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February 18, 2007

Boycott Bluenotes

If you read page nine of Saturday's Globe and Mail, you'll see a story about a t-shirt being sold at Bluenotes stores across Canada. The t-shirt reads "NO MEANS have aNOther drink", a despicable play on the anti-rape slogan, "No Means No."

If you know someone who has been a victim of date rape or just find the sale of this t-shirt reprehensible, I urge you to visit the Bluenotes website and make your feelings known. I especially urge my male friends to do this. Just think about your mother, your sister, your wife, your daughter. This is primarily a male problem. We (men) need to step-up and do our part to put an end to this social illness.

Below is a copy of the letter I sent to Bluenotes:

What were you thinking? Were you thinking at all? You know your decision is just plain wrong. You know that date rape is a serious social problem. What? Did your marketing department honestly think that even bad press would be good for the "brand"? Did you honestly think that this t-shirt was going to impact your bottom-line? You know something, it just might. I for one will not be buying anything from Bluenotes or any other Canadian YM Inc. operated store. Not only that, I plan on telling everyone I know that I think they should do the same.

Posted by Jason at February 18, 2007 10:29 AM

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