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June 3, 2005

People v. Apple: Consumer Activism in Action

As a former fan of Apple (yes, the love affair is over but I still like their products), I'm pleased to report that a tentative settlement on a class-action lawsuit has been met. Although you probably hadn't heard about it as the media was in love with the iPod too, many 1st through 3rd generation iPods shipped with a defective battery; one that failed to last as long as Apple's claims.

Apparently, the suit started with eight consumers and grew. The settlement will offer a $50 voucher and extended warranty to those who file a claim.

As for why I'm a former fan: my iPod died after downloading firmware sent to me by Apple as an update. My warranty had expired and Apple suggested I pay to get it assessed or buy a new one since the prices were comparable.

A quick scan of iPod forums on the Net showed that my problem wasn't an isolated one. When I complained on Apple's discussion forum, my thread was promptly shut down. So much for customer service.

Maybe after today, Apple will think twice about dismissing their fan base.

Posted by Jason at June 3, 2005 9:39 AM