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January 28, 2005
Stupid.ca : Anti-Smoking Campaign Targets Youth
Saw a television ad the other day that caught my attention. A young woman rolls around in a pile of dog sh*t likening it to people who smoke. A fairly disgusting approach to making a point yet effective. The ad was for Stupid.ca, Canada's answer to the US-based anti-smoking campaign The Truth. I've always been a big fan of The Truth and its approach to anti-smoking campaigning for youth. I know it's debatable whether or not these campaigns are actually effective BUT one should fight the good fight, right? Hmmm...I smell a future post idea: Are anti-smoking campaigns truly effective?
Anyway, please pass these urls around to friends and loved ones who can't kick the habit (or might be thinking about starting one).
Posted by Jason at January 28, 2005 2:48 PM
Comments
Yes, that campaign has been quite effective at labelling a group of individuals stupid and suggesting they smell like dog feces.
Not being a smoker myself it still alarms me that government revenues are being spent to spread hateful messages against a group engaging in lawful activity...and who are taxed ehorbitantly no less.
I guess so long as governments are permitted to define what is correct behaviour, they can use derrogatory comments against their consituents.
I'm sorry to see that you advocate spreading hate messages in the name of helping people. The campaign should set off alarm bells about growing state power.
Let's not forget that they are the only ones in a position to outlaw tobacco yet will never do so now that they realize the profits to be had from taxation.
If you doubt this, investigate what your local governments are spending on assisting smoking cessation as a proprotion of their revunes. They are simply trying to divert our attention from what is now a major revenue source dependent on smokers continuing to be addicted.
Posted by: Kyle at April 18, 2005 3:12 PM